The UTMB World Collection welcomes Naki

The UTMB World Series welcomes Naki

March 27, 2023

Nak and the UTMB World Collection be a part of forces to supply a extra sustainable sports activities diet expertise in any respect occasion help stations

Chamonix (France) March 2023 /RESISTANCEThe SPORTSWIRE/UTMB World Collection has partnered with Naki, a efficiency diet and hydration model designed for path and extremely runners, to deliver sustainable gas to the worldwide path operating neighborhood.

Because the official sports activities diet and sports activities fluid provider of the UTMB World Collection, Nak provides power bars, waffles and drink mixes to help stations in any respect 35 UTMB World Collection occasions worldwide, together with the flagship occasion of the 12 months, UTMB World. Collection finals at UTMB Mont-Blanc. Because of Nak’s increasing product vary, gels and purees will even be accessible later this 12 months. The merchandise supply long-lasting power from high-quality and sustainable uncooked supplies, which helps runners go longer and additional. Nak additionally provides diet plans by way of its app to all runners to facilitate their preparation.

Fredric Lnart, CEO of UTMB Group stated: With Naki changing into the worldwide provider of the UTMB World Collection, we need to deliver a brand new diet and hydration expertise to our path operating neighborhood all over the world. Naki’s sports activities diet experience helps us supply our runners a flexible choice of dietary merchandise on all journeys. We’re very proud to welcome one other B Corp licensed model into our ecosystem.

MADE FOR TRAIL AND ULTRA RUNNERS

Nak is a pioneer within the growth of efficiency diet and hydration for path and ultra-distance runners. Developed to satisfy the particular wants of ultra-distance athletes, Nak Extremely Vitality™ merchandise have been created primarily based on the imaginative and prescient of elite runners resembling Mathieu Blanchard and Marianne Hogan, who got here second within the males’s and girls’s UTMB in 2022.

Nak was created in 2016 by passionate athletes Minh-Anh Pham and William Walcker, who understood that diet was the important thing to efficiency. The couple additionally had a deep ardour for environmental points and created an answer utilizing sustainable proteins to gas sports activities.

William Walcker, CEO of Nak stated: UTMB is the final word path operating journey. From native occasions to the distinguished UTMB World Collection finals in Chamonix, hours of operating on our toes require the proper of gas. Athletes know that diet is the important thing to efficiency, and through the years Nak has developed experience in sports activities diet for ultra-distance athletes. Our dietary merchandise assist 1000’s of decided athletes obtain their desires of finishing the UTMB World Collection – regardless of the circumstances.

YOUR STORABLE PLAYGROUND

Nak’s motto, Refuel your extremely, retailer your playground completely embodies the manufacturers strategy to diet. From selecting sustainable proteins and accountable sourcing to B Corp certification of firms, Nak all the time works with the safety of mountain playgrounds in thoughts and creates a optimistic influence for future generations. All merchandise are created from sustainable proteins and non-GMO substances.

The UTMB World Collection occasions are held in among the most stunning locations on the planet and are designed to protect our playgrounds so path runners and the broader neighborhood can benefit from the mountains. Respecting the surroundings and other people is likely one of the basic rules of the UTMB World Collection, and collectively Nak and the UTMB World Collection intention to supply a extra sustainable sports activities diet expertise for runners of all ranges collaborating in UTMB World Collection occasions throughout Asia. Oceania, Europe, Africa and the Americas in 2023.

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About Naki

Nak was born in Canada with one mission: to construct essentially the most environment friendly and sustainable gas for extremely distance athletes. Since 2016, Nak has developed a variety of modern sports activities diet merchandise to assist path and extremely runners carry out with out gastrointestinal discomfort. Its merchandise are made with sustainable and non-gmo substances and canopy all of the dietary wants of ultra-distance athletes: power, hydration and restoration. In 2021, Nak obtained B Corp certification, which signifies that the corporate has been verified to satisfy the best social and environmental impacts. From selecting sustainable proteins and sourcing responsibly to giving again to communities, all the things Nak does is designed to assist path runners attain their full potential whereas sustaining their playground. Learn extra at www.naak.com.

About Nak Extremely Vitality™

Developed in shut collaboration with Nak Lab’s elite athletes, Extremely Vitality™ bars, waffles and drink mixes supply full diet for extremely distance runners. Along with carbohydrates and electrolytes, Nak efficiency diet and hydration merchandise supply a perfect steadiness of full proteins (EAA and BCAA compounds) to scale back muscle fatigue throughout long-term work. Right this moment, 1000’s of elite and newbie athletes all over the world use Naki to discover new playgrounds and redefine what’s bodily attainable. Nak is offered in +300 shops in North America, Europe and Asia. Comply with us on Instagram for the most recent updates on Naki.

UTMB World Collection

The UTMB World Collection is the world’s finest path operating circuit, bringing collectively the game’s greatest stars and passionate runners by way of the perfect, main worldwide occasions in essentially the most spectacular places. Constructed on a ardour for the mountains with endurance at its core, the UTMB World Collection provides all path runners the chance to expertise a UTMB journey all over the world, with occasions in Asia, Oceania, Europe, Africa and the Americas. It is the one place runners can begin their quest to UTMB Mont-Blanc, France, house of the distinguished UTMB World Collection Finals. For extra info, go to www.utmb.world.

About UTMB Group

Since UTMB Mont-Blanc was based by a gaggle of passionate associates in 2003, the UTMB Group has been a driving pressure behind the evolution of path operating. The UTMB Mont-Blanc is the head of the game, and yearly 10,000 runners earn their place on the beginning line. UTMB Group additionally pioneered LiveTrail know-how, an modern digital service that helps the administration of endurance races. Trusted by a whole bunch of 1000’s of athletes, UTMB has grow to be a worldwide, premium and main model. In Might 2021, UTMB Group partnered with The IRONMAN Group to launch the UTMB World Collection, now in its second 12 months, bringing collectively lots of the finest worldwide occasions on the planet to supply unique entry to the head of the game, UTMB Mont-Blanc. . The UTMB World Collection is constructed on the basic rules of UTMB Mont-Blanc: surpassing your self; honest play; respect for folks and the surroundings; and solidarity. Learn extra at www.utmb.world.

In regards to the IRONMAN group

The IRONMAN Group has a worldwide portfolio of occasions that features the IRONMAN Triathlon Collection, IRONMAN 70.3 Triathlon Collection, 5150™ Triathlon Collection, Rock n Roll Working Collection, IRONKIDS, World Triathlon Championship Collection, main operating occasions together with the Customary Chartered Singapore Marathon. ™ and City2Surf, UTMB World Collection occasions together with UTMB’s Canyons Endurance Runs™, UTMB Tarawera Ultramarathon and UTMB Extremely-Path Australia™, Epic Collection™ mountain bike races together with Absa Cape Epic, highway biking occasions together with together with the Haute Route, and different multi-sport races. The IRONMAN Group is the world’s largest operator of mass sports activities and provides over one million contributors the advantages of endurance sports activities by way of the corporate’s wide selection of merchandise. Providing a whole athlete expertise, the corporate portfolio additionally consists of FulGaz digital biking, essentially the most real looking health app mixed with an indoor biking expertise, geared toward making ready athletes for actual occasions. Because the inception of the long-lasting IRONMAN model and its first occasion in 1978, athletes have proven that ANYTHING IS POSSIBLE by crossing end strains all over the world. Beginning with a single race, the IRONMAN Group has grown into a worldwide sensation with a whole bunch of occasions in over 55 nations. The IRONMAN Group is owned by Advance, a non-public household enterprise. For extra info, go to www.ironman.com/about-ironman-group.

CONTACT INFORMATION

UTMB World Collection Worldwide Media Polls

presse@utmb.world

Sabina Mollart Rogerso Worldwide Press Supervisor

t: +44 7922 140148

Nak media inquiries

Advertising@naakbar.com

Minh-Anh Pham Advertising Director

tel: +1 514-882-5481

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